It's Nick, TMA's photographer here.
Here's Thomas. A recent client of The Match Artist, and also one with an incredible jawline. Not only does he have a swell jawline, but jagged cheek bones as well. Beyond all this, I coached him while we both looked in the mirror, and he was able to manipulate his jaw far better than anyone I have ever shot with. Yes, he has a lovely jaw, but you can do similar things with your jawline prior to your shoot with us. It's incredible what a bit of coaching can do.
The first and most important help I can offer you is to push that head out toward the camera. Literally turtle your head forward. This will feel strange, but as long as you can make your facial expression forget the stretched neck, this will increase the depth below your neck and make the jawline appear much stronger. Whenever you are directly facing the camera, this is important. Here are some examples of the front facing neck stretch.
Hopefully you can see the depth in his jaw and how it increases by pulling his forehead toward the camera. Once bringing your head forward, you can move it up and down to find the angle right for you. We'll work that out during our shoot, but it's certainly something you can practice in the mirror. The next thing we can do is give a slight rotation to the neck. Both looking side to side (while still pulling that forehead out), and tilting your head back and forth. Practice in the mirror to find the best combination for your jawline, since everyone's is different. Here are a few more examples.
To reiterate what we've learned so far - we're just talking about jawline and head position in this blog.
There are three different manipulations of the jaw in which it will look defined (generally what women look for). 1.) Forehead toward the camera, and after this both up and down with the chin. 2.) Looking side to side. Your head is on a swivel, so use it. Think of a merry-go-round spinning, but only the parameters of 180 degrees back-and forth. 3.) Tilting your head side to side. Think of what a puppy does when it's confused or intrigued by something. It creates a mysterious look that you'll want to practice.
Eyes As you saw in the photos, there's a combination of both looking toward and away from the camera. Mix it up and see how you feel with where your eyes drift. Sometimes it's important to look at the camera, and sometimes it's better to look both uninterested in the camera or extra interested in something the camera does not see in frame.
I hope this has been informative, now go practice your jawline. Lookin the mirror, and pretend everything you see is a photo taken of you.